Because You've Done It All and None Has Seemed to Work for 
Your Business...
FINALLY! The Last 
Marketing Program You’ll Ever Need
You’ll start by understanding your new market, segmenting it, developing a strategy to attract them, and close them into high-end, exclusive, and higher priced programs. 

This course is a true mastery course, going beyond funnels and social media and penetrating the psychology of marketing, positioning, and making emotional connections.
MARKETING MASTERY TRAINING PROGRAM
Benefits
Double your business with high-end customers that pay more and give you less problems. You’ll have a clear plan you can follow every day-no guesswork and no distractions.
Duration and Materials
This six-week intensive program is delivered through live video conference. Each week, you’ll join the course for a two-hour segment that includes theory, exercises, and questions. During the week, you’ll continue with exercises and application of the material to your business. You’ll also take with you the exercises and sometimes cheat sheets and templates that will help you complete your work and achieve your goals.
PROGRAM SPECIFICS
Each course is a comprehensive training complete with a lecture, coaching, hot seats, and exercises. Duration of every training is two hours.
1. Avatar: 
Find your perfect consumer and create your new customer experience.
2. UVP and USP: 
From your log line to your elevator pitch, discover how to position you, your company, and your products in an unforgettable way.
3. Secret Sales Formula, Strategy, and Negotiation: 
Calculate how much you can spend attracting and keeping a client, as well as how much you’ll make in your client’s lifetime. Don’t start or compete with price. Learn how to develop a Fortune 500 style sales strategy and never drop your prices ever again.
4. Customer Journey and Marketing and Positioning Toolbox: 
Learn how to develop an emotional connection with prospects while guiding them directly to your high-end products and services. Position yourself and your company online and offline using technology and branding.
4. Media Master and Sales and Marketing Funnels: 
You’ll use cutting edge social media and online strategies that are 12 months ahead of other marketers. Use social media, advertising, and PR to target your avatar. More than just an autoresponder, discover the strategy behind successful sales and marketing funnels online and offline.
5. Sales Copy, Video Scripts, and Remarketing: 
Short copy, long sales copy, and video scripting and copy. Finish your new sales communication and branding collateral. It’s not just retargeting, it’s remarketing. Know how to follow up with leads, prospects, and clients to keep them emotionally connected to you.
PROGRAM SPECIFICS
Each course is a comprehensive training complete with a lecture, coaching, hot seats, and exercises. Duration of every training is two hours.
1. Avatar: 
Find your perfect consumer and create your new customer experience.
2. UVP and USP: 
From your log line to your elevator pitch, discover how to position you, your company, and your products in an unforgettable way.
3. Secret Sales Formula, Strategy, and Negotiation: 
Calculate how much you can spend attracting and keeping a client, as well as how much you’ll make in your client’s lifetime. Don’t start or compete with price. Learn how to develop a Fortune 500 style sales strategy and never drop your prices ever again.
4. Customer Journey and Marketing and Positioning Toolbox: 
Learn how to develop an emotional connection with prospects while guiding them directly to your high-end products and services. Position yourself and your company online and offline using technology and branding.
4. Media Master and Sales and Marketing Funnels: 
You’ll use cutting edge social media and online strategies that are 12 months ahead of other marketers. Use social media, advertising, and PR to target your avatar. More than just an autoresponder, discover the strategy behind successful sales and marketing funnels online and offline.
5. Sales Copy, Video Scripts, and Remarketing: 
Short copy, long sales copy, and video scripting and copy. Finish your new sales communication and branding collateral. It’s not just retargeting, it’s remarketing. Know how to follow up with leads, prospects, and clients to keep them emotionally connected to you.
Week 1 = Avatar
Find your perfect consumer and create your new customer experience.
Coursework
Finding and Selling to Your Avatar
  • Who is your perfect consumer?
  • Who is not your perfect consumer?
  • Avatar selection questions
  • ​Pricing to your avatar
  • ​Reverse engineering your marketing
  • ​Attracting super connectors and brand ambassadors
  • ​What information is your avatar looking for?
  • ​Stocking your customer
  • ​Creating a new customer experience
  • ​Using your book to get to your avatar faster
Segmentation Tools
  • ​Google keywords and how to use them in all your marketing
  • ​Hashtags for Twitter, Facebook, Google, YouTube, and Instagram
  • ​Facebook audiences for high-end sales
  • ​LinkedIn segmentation and direct customer selection
  • ​Amazon keyword marketing to your avatar
Questions
  • ​Question and answer session
  • ​Use hot seats to answer questions
Exercises and Homework
  • ​Describe your avatar
  • ​Write the keywords they use to find you
  • ​Why will they buy from you? What is their motivation?
  • ​Use at least two segmentation tools to find your avatar
  • ​List your avatar’s keyword searches, hashtags, and audience count
Week 2 = UVP AND USP
From your log line to your elevator pitch, how to position you, your company, and your products in an unforgettable way.
Coursework
Understanding and Developing Your UVP and USP
  • ​What is a UVP?
  • ​What is a USP?
  • ​Why is a USP so important for your business?
  • ​What is not a USP?
  • ​Do you have a promise?
  • ​Develop your log line
  • ​Develop your elevator pitch
Questions
  • ​Question and answer session
  • ​Use hot seats to answer questions
Exercises and Homework
  • ​Write your UVP and USP
  • ​Write your log line
  • ​Write your elevator pitch
  • ​Send them to your coach
  • ​Be ready to read them next week.
Week 3 = Secret Sales Formula, Strategy, and Negotiation
Calculate how much you can spend attracting and keeping a client, as well as how much you’ll make in your client’s lifetime. Don’t start or compete with price. Learn how to develop a Fortune 500 style sales strategy and never drop your prices ever again.
Coursework
Lifetime Value of a Customer
  • ​What is LVC?
  • ​How do you calculate LVC?
  • ​Do you need to change your customer?
Cost of Acquisition of a Customer
  • ​What is CAC?
  • ​How do you calculate CAC?
  • ​How much would you spend to get an avatar?
  • ​Develop a budget for marketing and sales
  • ​Cost of a click, squeeze, prospect, lead, first sale, and avatar
Sales Strategy
  • ​Your Fortune 500 sales strategy
  • ​Straight to phone avatar hack
  • ​Scripts, presentations, and agreements
Negotiation
  • ​Why you’re probably a bad negotiator
  • ​How to structure pricing with documentation
  • ​Never negotiate on price
Questions
  • ​Question and answer session
  • ​Use hot seats to answer questions
Exercises and Homework
  • ​Write down the Lifetime Value of a Customer (LVC)
  • ​Adjust your avatar if you need to change it
  • ​Calculate your Cost of Acquisition of a Customer (CAC)
  • ​Calculate your cost of a click, squeeze, prospect, lead, first sale, and avatar
  • ​Write your new Fortune 500 sales strategy and systems
Week 4 = Customer Journey and Marketing and Positioning Toolbox
Learn how to develop an emotional connection with prospects while guiding them directly to your high-end products and services. Position yourself and your company online and offline using technology and branding.
Coursework
Customer Journey
  • ​What is a Customer Journey?
  • ​What is the end of the journey?
  • ​Develop an emotional connection
  • ​Difference between Customer Journey and Customer Experience
  • ​What is the path your avatar will take?
  • ​What information will you provide them and in what format?
Marketing and Positioning Toolbox
  • ​Why a toolbox?
  • ​What do you need in your toolbox?
  • ​How will you deliver your tools?
Questions
  • ​Question and answer session
  • ​Use hot seats to answer questions
Exercises and Homework
  • ​Write or draw your Customer Journey
  • ​How and when will you create an emotional connection?
  • ​List the information you’ll provide your avatar at every step of the journey
  • ​What tools do you need? List all your tools. How will they apply to your systems?
Week 5 = Media Master and Sales and Marketing Funnels
You’ll use cutting edge social media and online strategies that are 12 months ahead of other marketers. Use social media, advertising, and PR to target your avatar. More than just an autoresponder, discover the strategy behind successful sales and marketing funnels online and offline.
Coursework
Sales and Marketing Funnels
  • ​Crash course in funnels
  • ​Develop funnels in five minutes
  • ​How to keep it simple
  • ​Funnels, autoresponders, CRM’s, and other software
  • ​Use your Customer Journey in a funnel
Media Master
  • ​The top social platforms and how to hack them for sales
  • ​Using advertising and organic sales strategies on social media
  • ​Stay away from trends, focus on the goal
  • ​How to stay on top of social media without being distracted from sales
  • ​Branding vs. Direct Response using social media
  • ​How to be an industry expert with help from social media
  • ​Call to action is king in social media
  • ​Where does social media fit in your Customer Journey?
Questions
  • ​Question and answer session
  • ​Use hot seats to answer questions
Exercises and Homework
  • ​Develop your “Money Funnel” to land avatars
  • ​Decide how you’ll use social media for branding and for direct response
  • ​Write where your social media fits in your Customer Journey and Systems
Week 6 = Sales Copy, Video Scripts, and Remarketing
Short copy, long sales copy, and video scripting and copy. Finish your new sales communication and branding collateral. It’s not just retargeting, it’s remarketing. Know how to follow up with leads, prospects, and clients to keep them emotionally connected to you.
Coursework
Sales Copy
  • ​How can sales copy make you money?
  • ​Where and how can you use sales copy?
  • ​Using your USP to create all your sales materials
  • ​Forget everything you know about business writing, and start over
  • ​Start with a sales letter and use it for advertising, social media, and scripting
  • ​Keyword management in your sales copy
Video Scripts
  • ​Types of videos you can use for sales and marketing
  • ​Long form explainer videos
  • ​Short form branding and direct response videos
  • ​Creating a call to action with videos and scripts
Remarketing
  • ​What is remarketing?
  • ​What is retargeting?
  • ​Using retargeting the right way
  • ​Developing your remarketing avatar strategy
Questions
  • ​Question and answer session
  • ​Use hot seats to answer questions
Exercises and Homework
  • ​Write your main sales letter
  • ​Write a social media ad
  • ​Write five social media branding posts: headline and sub-headline
  • ​Write two “call to action” social media posts
  • ​Write a video script
  • ​Draw up your avatar remarketing strategy
IMPORTANT: Earnings and Legal Disclaimers

We don't believe in get-rich-quick programs. We believe in hard work, adding value and serving others. And that's what our offers are designed to help you do. As stated by law, we can not and do not make any guarantees about your own ability to get results or earn any money with our ideas, information, programs or strategies. We don't know you and, besides, your results in life are up to you. Agreed? We're here to help by giving you our greatest strategies to move you forward, faster. However, nothing on this page or any of our websites or emails is a promise or guarantee of future earnings. Any financial numbers referenced here, or on any of our sites or emails, are simply estimates or projections or past results, and should not be considered exact, actual or as a promise of potential earnings - all numbers are illustrative only. 
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